I&O Research B.V. sold to French company Ipsos

The shareholder of I&O Research B.V. (‘I&O Research’) has sold its shares to French market research agency Ipsos. I&O Research and Ipsos will join forces and continue together under the name Ipsos I&O. Conseiller assisted I&O Research’s shareholder in the sale of its shares to Ipsos.

I&O Research, as one of the Netherlands’ largest market research agencies and market leader in public research, and Ipsos, as one of the world’s leading market research agencies, are stronger together. Besides their complementary nature in terms of expertise and market knowledge, the new organisation has a wider range of research and data collection methods, a more diverse customer portfolio and greater innovative strength. A good basis to offer, with an enthusiastic team of professionals, even more value to clients and Dutch society.

I&O Research was founded in 1996 and serves a wide range of government and non-profit clients. Known for its reliability and expertise in researching social and political issues and policy evaluations, the company is also active in scientific data collection and data analysis. I&O Research employs 100 people in Amsterdam and Enschede.

Ipsos was founded in 1975 in France and grew into a global group. With more than 5,000 clients, Ipsos operates in almost 90 markets. Ipsos employs more than 20,000 people, including 165 at its Dutch offices in Amsterdam and Rijen.

Gerben Huijgen, managing director of I&O Research explains:

We are excited about the fit of I&O Research with Ipsos and convinced that this combination will bring greater value to our people and clients. Our shared commitment to quality, innovation and integrity signals exciting opportunities.”

Ben Page, CEO of Ipsos commented:

In line with our 2025 strategy, we continue to strengthen our position in work for governments and the public sector. This new acquisition will bring I&O Research’s gold standard operations together with Ipsos’ best-in-class research. The combined organization will enable our clients to benefit from expanded operational resources and infrastructure, as well as leading analysis capabilities..”